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The present situation and tendency of the development of rubber roller printing industry in China (o
時間:2013/8/9   瀏覽:1673

Printing rubber roller is the intersection of printing industry and rubber products, is an important industrial printing equipment accessories. Printing rubber roller quality will directly affect the quality of printing equipment manufacturer and printing enterprise's products and economic benefits. With the advancement of modern industry and the development of printing industry, rubber roller becomes increasingly important. Rubber roller industry rubber products industry in our country, belongs to a small industry, but also gestates great potential for development. At the same time, in recent years, with the development and progress of printing technology, printing rubber roller industry in China has changed a lot.

One, industry development present situation

According to incomplete statistics, the size of the printing roller manufacturers have nearly 500, the production scale of 3.2 billion cubic centimeter of above, rubber roller manufacturers are mainly distributed in bohai sea, the pearl river delta, Yangtze river delta, and in major cities throughout the country, according to these printing rubber roller production scale, the condition of customers and the market area, can be divided into three categories:

The first kind of printing rubber roller of the national enterprise. These larger enterprise production scale and scope of customers throughout the country, some exports to some countries and regions, including hebei spring breeze silver star rubber roller co., LTD., bo xing printing equipment (suzhou) co., LTD., shun PuJiao Dan roll co., LTD., the seal on the chi spring bud cots co., LTD., liaoyang sun plastic product co., LTD, etc., these printing rubber roller enterprises generally larger scale, strong technical force, a factory earlier time, better quality, leading the industry development, for the country's main printing machinery manufacturers and large companies to form a complete set of rubber roller and maintenance services.

The second is regional rubber roller enterprises. Mainly concentrated in the pearl river delta, the Yangtze river delta and the bohai sea area, the customer object is mainly the area of the printing factory, the main characteristic of this type of enterprise is the service radius of 500 km, in a timely manner to provide form a complete set of rubber roller, and at the same time have a certain scale strength and technical force, in the area of influence is bigger, such as baoding hongda, suzhou ka wah.

The third kind is smaller, the customer object is a particular customer or specific customer base of rubber roller enterprises. This kind of rubber roller enterprise scale is small, relatively developed areas, mainly in the printing industry are numerous, characteristic is can quickly provide customers with rubber roller and gel package service of form a complete set, the factory is small, the product of a single, poor technical level. Is characterized by low price, convenient delivery, printing rubber roller products can give cheap printing machine supporting and renovated, usually in the output value of 2 million yuan.

Three types of rubber roller enterprises coexist in perspective, and meets the requirements of different customers of rubber roller, however, as the printing factory and large printing companies of increasing demand for high quality rubber roller, the market share of smaller rubber roller manufacturer will reduce gradually, is bigger and stronger at the same time have a certain research and development strength of the manufacturers.

Second, the rubber roller printing industry development characteristics in 2009 were reviewed

(a) in 2009 in the steady development of rubber roller printing industry development situation. Affected by the global financial crisis, China's printing equipment and printing industry in 2009 is affected by a certain development, utilization, and even has caused some companies to shut down, suspend production. In the second half, with the increase of state control, the domestic economic situation appeared a stabilising picks up momentum, make up for the first half of the market downturn. From 2009 the overall situation, printing rubber roller than a slight growth in 2008, but growth is not big, about 4%, and it can be said that the printing rubber roller base through the financial crisis.

(2) developed by general lack of ability. Printing rubber roller manufacturer in China in the majority with small and medium-sized enterprises, product such as level for the most part. Most printing rubber roller production enterprise equipment level is poor, backward technology, the present situation of the small scale of production, the lead to middle and low grade rubber roller products dominate. Domestic high-grade printing rubber roller products market monopoly by imported products, basically because disorderly competition and lack of macro guidance, printing rubber roller processing manufacturing, and the good and bad are intermingled. On the one hand, some manufacturer dedicated to the advancement of the rubber roller technology, introduce advanced technology and equipment, develop new products, old products. The package by hand glue on the other hand small mill small plant is still in a blind horse. Introduced and modified cots technology equipment of the high starting point, realize feeding mechanization of plastic bags, computerized control of measurement, surface processing, digital and increase varieties through technology innovation make the rubber roller, expand the functionality, replace the import, and export of rubber roller, has become a transform rubber roller with high and new technology industry, keep up with The Times the pace of development trend. Large domestic printing rubber roller production enterprises are set up basic technology research and development department, especially in hebei spring breeze silver star rubber roller co., LTD., established the nation's largest rubber roller, institute of technology, is China's national industry standard drafting unit, printing roller has more than 30 scientific research personnel, every year there are dozens of new products, new technology research and development success, especially in the spring of high-grade printing rubber roller developed on star rubber roller, broke the import rubber roller dominating the history of high-grade printing rubber roller in our country, for our country made great contributions to the development of the printing roller.

(3) in the industry of rubber roller and rubber roller printing roller enterprises accounted for the proportion of increasingly reduced. In recent years, with the development of paper making, textile printing and dyeing, woodworking machinery, especially the development of metallurgical industry, led to the development of the industry of form a complete set of rubber roller industry. Especially in the metallurgical industry, mainly concentrated in cold rolling production line, continuous annealing production line with roller, galvanized wire, sheet production line and all kinds of finish machining production line, the width, with a roller amount is larger, as a result of the rubber roller industry phase connectivity, now more than the vast majority of printing rubber roller production enterprises to domestic use roller industry development, the printing rubber roller in the rubber roller and rubber roller enterprises accounted for the proportion of increasingly reduced, to some extent, restricted the development of printing roller.

(4) foreign high-end manufacturers are doing their best to develop the market, using the technology advantage, brand advantage, talent advantage, penetrating from high-end customers. Rubber roller industry of high-end market in China now, most of monopoly by foreign brands, like a star, Dan, leopard chi etc, original rubber roller irreplaceable status in the eyes of people; Although domestic market share of rubber roller is bigger, but because of the low grade of products, sales mainly scattered in numerous small producers.

Original rubber roller, of course, also have limitations, such as delivery cycle is long, it will take about a few months time; Expensive, is domestic rubber roller of dozens of times. As a result, some foreign manufacturers in expanding original rubber roller has taken corresponding feasible strategies on the market. Such as the world's largest original rubber roller OEM suppliers in Germany star (Bottcher) company, set up wholly owned in suzhou, global quality assurance rubber roller processing plants, on the premise of guarantee quality, shorten the delivery cycle, reduces the production cost. On the nearly 300 years of experience and strong technical accumulation and financial puzzle, highly effective in terms of marketing.

(5) the domestic rubber roller enterprises constantly committed to the development of high-end rubber roller users, occupy the high-end market with roller. Some domestic rubber roller manufacturers use of local advantages, cost advantages and flexibility, the way of sales account for about half. But not satisfactory in terms of quality of products, the most obvious is that rubber roller and durable performance is very poor, in terms of speed increase and printing quality guarantee, could not reach the requirements of imported offset press original rubber roller, in addition to the formulation and technological level of reason, also with different related technology research and development strength and positioning. In general, the small scale of most of the printing roller production enterprises in our country, equipment level is poor, backward technology, production of rubber roller can only be used in the low speed on the printer, life is not long.

High quality printing rubber roller is the basic condition of producing high quality print, especially by version of the ink roller and by version water roller as its key components, its quality directly affects the quality of printing quality. With high speed, multicolor printing machine is developing, the people environmental protection consciousness enhancement, the demand for high-grade printing rubber roller is becoming more and more big. In domestic printing roller printing eligibility, the respect such as service life compared with imported printing machine original rubber roller, there are quite different from that in machining accuracy and preach water ink performance, corrosion resistance, rubber hardness and durability, etc.

In order to break the situation, hebei spring breeze silver star co., LTD., to comply with the industry development trend, make enterprise's core competitiveness, in the original "silver star" brand, YJ YJ - A - C on the basis of high-grade printing rubber roller, through optimizing the new formula, and the use of advanced production technology, developed to adapt to the requirements of the high-speed multi-color printing environmental protection to A new generation of high-grade printing rubber roller series new product UV glue roller, ink roller, UV dual roller, alcohol, water roller, etc. In order to achieve the brand extension and sustainable development of the enterprise, and reveal the technological advantages of high-end rubber roller and the brand image, make its influence in the international market, silver star company registration is enabled for its "spring star" brand, as the star of the star of "innovation, transfer, leading the industry direction. Spring star rubber roller of various performance indicators meet or exceed the technical requirements of the import of rubber roller level, high elasticity, high abrasion resistance, low expansion, glaze, solvent resistance, small deformation, unique performance, long life and passed the certification of the European Union (ROHS) environmental protection, not only satisfy domestic use JinKouJi and the requirement of high speed machine, also for printing machine and rubber roller created the conditions for export. Now for northerners printing machine, chengdu banknote printing, printing money in Shanghai, Shanghai guanghua, yingkou guanhua, the People's Daily dozen users imported printing machine (including Heidelberg, global group, akiyama, mitsubishi, Roland, etc.) to achieve the form a complete set, has been widely acclaimed. Spring was put into production of high-grade printing roller, will lead, promote the technological revolution of the printing industry in China, for our country economic benefits the ideal printing enterprise value.

(6), a regional brand advantage is close and good service, with solid foundation in this area, further build national brand. Especially some Hong Kong veteran cots production enterprises, relying on technology accumulation, dependent on imports of second-hand printing machine sales from the south to the north (from Hong Kong, shenzhen, guangzhou and other regional sales of second-hand printing press, often equipped with Hong Kong produce rubber roller), gradually into the north market.

In terms of supply of rubber roller, besides printing equipment manufacturers batch purchasing, printing enterprise in replacing rubber roller's need for plastic bags, also promoted the development of the plastic bags business. In the production of rubber roller Hong Kong company is also involved in plastic bags, with its geographical position and cost etc factors, mainly for rubber roller printing enterprise investment in more carefully. Hong Kong to produce rubber roller price is higher, and because it does not have the international brand visibility, has the certain difficulty in promotion. Hong Kong produced sales of rubber roller, typically by user propaganda, the old customer impact, impact maintenance engineers recommended and used sales channels, to allow the user to the purpose of recognition, such as Hong Kong guohua, WeiHao brand, at home and have a certain visibility. High-speed growth of Chinese economy and joining the WTO, economic globalization, to stimulate the market demand for printing rubber roller, printing rubber roller, although has the good market prospect and good benefit, but the rubber roller enterprises face the competition is fierce. Opportunities and challenges of each rubber roller manufacturer is the severe test.


 

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